Many years ago, all that kids received on their birthday was presents, and a cake, and perhaps a small party if they were good. Now parents are splurging on their children’s birthday parties and one way is renting inflatable jumping castles.
There are a number of factors involved in this phenomenal growth, which include falling purchase and hire costs, product quality and most importantly the safety aspect. While safety has always been a major issue with children’s products, advances over the last few years have increased user confidence.
Also, the industry is now well encamped in the part-time home business market, which is proving more and more popular as people look for ways to top-up their normal income and give their families that little bit extra. The ease of access to the ever changing range of products, simple operation instructions and a good income for those willing to work, have all played a role in the substantial increase in demand.
The attraction to party planners, fair organizers and the like is simple – guaranteed money! At these fund raising events the first thing the kids will make for is the bouncy castle, and you will not see the adults complaining – a few minutes of peace and quiet!
What is the attraction for parents, and birthday parties? There are many reasons why this private party market is becoming more popular, but perhaps the main one is that the kids actually love them. Bigger and better, more colourful than before, with additional play areas, a quality inflatable will keep the kids busy for hours. As the kids are all confined into this relatively small play area, it is much easier to handle slightly bigger parties than before.
So where will the market go from here? The jumping castles hire industry is proving more and more innovative with new products seeing the light all the time, including interactive areas where kids can play with inflatable toys – safe from harm, but having lots of fun.
